Trust requires a personal investment –
Trust doesn’t come free; it costs you dearly. Whether it’s your acceptance of risk, loss of control, emotional attachment, time, energy, or money, trust requires a personal investment. Trust works best in a reciprocal environment. I trust you with something and in exchange you reciprocate by trusting me. It’s the very foundation of cooperative society and our global economy. Trust without reciprocation is exploitation. Whether or not you receive anything in return, trust requires a down payment in some form or fashion.
From the perspective of earning trust from someone else, trust requires your investment in demonstrating your competence, integrity, care for the relationship, and dependability – the four key elements of trust.