Brag on your audience.
Jackie Gleason always said in the closing monologue: "The Miami Beach audience is the
greatest audience in the world!" The crowd would erupt with cheers and applause. The
locals loved this and responded favorably to his show. Once again it drew attention to
Miami Beach, but more importantly, it also put the attention on his audience instead of
himself. Gleason gave the audience credit each week for the show’s success and returned
thanks to them on a regular basis. No wonder they cheered!
It always helps to brag more on your customers than yourself. Just ask big companies
like Southwest Airlines, or small businesses like Columbus Bowl (a family bowling
center in Ohio). They brag on their customers instead of themselves and reap the
benefits. Rock and country musicians often shout out the local city names in concerts to
get the audience energized. Gleason did it before it became a trend and set the standard.
How can you turn the attention to your customers and have it reflect back on your brand