Tuesday, December 10, 2013

Want and Need and Marketing

Do most people even know the difference anymore between WANT and NEED ?
And what part does marketing and advertising have to do with it?
People get flooded now with pictures and videos and commercials of all these nice new toys and cars and gadgets normally all attached to a scantily clad young lady or muscle toned young man.

Years ago before television and the internet people did not have all these images thrown at them hundreds a times every day so what they had they were satisfied with.
They wore those jeans till they had holes and then some.
Their was a difference between want and need.
The man on the commercial was not telling them that your life would be better with a new pair of jeans and girls would be falling all over you so you just wore your pants till you NEEDED another pair.

Couple that with the Credit Card and you have people living above their means and buying things that they cannot afford.
Yea, that's right people did not always have credit cards.
If they wanted something they saved up for it or put it on Law-Away until they paid it off then they bought it and took it home.
Credit cards helped people BUY into the WANT rather than the NEED.
It also helped get millions of Americans in debt and therefore having to work more and maybe more than one job.  They work more now so they can afford what their friend has or what they think will better their life not necessarily for what they need.

What do you really need ?

LESS IS MORE

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