1. Why do we lose the why?
The why is often lost in the daily grind of nit-picky issues and humdrum operations. Shiny objects come along to distract us, a fleeting rainbow catches our eye and makes us question the color choice for our logo and repetitions grind us down, until we wake up one day and can’t quite remember why we started this whole thing in the first place. That’s when we need to get back to the basic why and recharge.
2. What’s the point, anyway?
Sometimes people just stumble into their work, but most of the time there was some kind of impetus that got us geared up enough to kick-start something. There was a spark that led us to turn that singular idea into an actual first step, an inspiration strong enough to make us want to extend a sprint into a committed marathon. The why is what made us get started.
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