tips for delivering excellent customer service this holiday shopping season:

1. Rely on winning words and soothing phrases. A simple but sincere “Thanks for your patience” or “I’m listening” can go a long way toward defusing a holiday shopper’s frustration, anxiety, or panic. Develop a repertoire of short, easy to remember phrases around issues that are important to customers. Practice until the words come naturally.
2. Communicate with silence. Remaining silent while your customers are talking is a basic courtesy, and nodding tells them you’re listening and understanding what you hear. An occasional “uh huh” or “I see” tells them you’re still listening without interrupting.
3. Make customers feel seen. Making eye contact acknowledges that you see your customers as individuals. But there’s a balance to be struck here: staring can make your customers uncomfortable, too. Also keep in mind that eye contact is governed by specific cultural rules. A good rule to follow is to give as much as you get.
4. Never underestimate the value of a sincere thank you. Thanking customers when they offer comments or suggestions says that you value their opinion. Thanking customers for complaining says that you value their loyalty. Customers who tell you they are unhappy are giving you a second chance. And that’s quite a gift.
5. Use the well-placed “I’m Sorry.” Don’t assume that you’re not allowed to say “I’m sorry” when a snafu occurs. Actually, a sincere apology delivered in a timely and professional manner often heads off potential further problems. When you show your willingness to make sure your customers receive what they expect to receive, you relieve them of the need to even think about starting an argument.