More tips on walking the walk

Do what you say you're going to do. Don’t make rash promises that you can’t keep. People want to trust you and your leadership.

Build commitment to your organization’s big goal. (You do have a big, overarching goal, don’t you?) Other than to make money, why does your organization exist?

Use every possible communication tool to build commitment and support for the big goal, your organization’s values, and the culture you want to create. This includes what you discuss at meetings, in your corporate blog, on your Intranet, in social media, and so forth.